Data Explorer
See every home in your territory
Search and facet the properties in your service area by market status, occupancy, value, and year built, before spending a single credit.
Homeowner intelligence for home-service companies
Know which homeowners need you next.
MyHomeStory Pro scores every home in your service area from property, ownership, and permit records. Build the exact audience for your trade and reach it before it becomes somebody's shared lead.
Free to try. No account or card needed.
★ Launch offer: your first 100 homeowner records are on us. Month-to-month, no annual contract.
- Credits never expire
- Cancel anytime
- Your exports are yours to keep
- DNC-screened contact data
Built by the team behind USA Home Listings, with eight years of homeowner outreach for thousands of moving companies. Now open to every trade.
app.myhomestorypro.com · My Data
Filters
Trade: HVAC Year built ≤ 2005 Owner-occupied Value $300k–$900k
+ No HVAC permit on record
| Address | Built | Yrs owned | Est. value | HVAC permit | Score |
|---|---|---|---|---|---|
| 9031 Berry Farms Xing Franklin, TN | 2004 | 11 | $742,000 | None | 9/10 |
| 1017 Shannon Ln Franklin, TN | 1978 | 16 | $518,000 | None | 9/10 |
| 1166 Bear Creek Pike Columbia, TN | 2002 | 9 | $465,000 | None | 8/10 |
| 734 Braemere Dr Franklin, TN | 1999 | 21 | $611,000 | 2009 | 7/10 |
| 270 Noah Dr Franklin, TN | 2000 | 6 | $489,000 | None | 6/10 |
2,847 homeowners match · of 130M+ properties tracked nationwide
Save audience
Export CSV
Product interface shown with example data.
Lead platforms profit when you compete. Intelligence lets you skip the line.
By the time a homeowner becomes a "lead," they're already shopping three of your competitors. MyHomeStory Pro helps you reach the right households first, with enough context to show up like you already know the house.
Built for home-service companies putting $1,000+ a month into shared leads, bought lists, or ads.
Buying shared leads
- The same "exclusive" lead is sold to 3–5 shops. Whoever calls back first wins a bidding war.
- You pay per lead whether it answers, books, or ghosts. Disputes are your problem.
- Prices spike in peak season, set by an algorithm you can’t see.
- Stop paying and the phone stops ringing. Nothing accumulates. You’re renting.
Owning your territory
- A ranked view of the homes in your territory. You decide who’s worth reaching before they start collecting bids.
- You pay a fixed, published price per homeowner record you export. Not per phone call.
- $399/mo flat. Credits are $0.25–$0.50 a record and never expire.
- Every audience, export, and campaign stays yours. Your list compounds month after month.
See the platform in action
Try it free. No account needed.
How many homeowners are in your territory?
How it works
From "who's out there?" to homeowners in your pipeline.
-
Map your territory
Set your dispatch point and service radius. The platform pulls the residential properties inside it, with ownership, value, tenure, and permit history attached.
Service area 25-mile radiusDispatch: Franklin, TN 38,412 properties -
See who's likely to need you
Every home gets a 1–10 score for your trade, built from signals like home age, years owned, value, equity, and permit history.
Top of your ranking- 1017 Shannon Ln Built 1978 · 16 yrs owned · no HVAC permit 9/10
- 9031 Berry Farms Xing Built 2004 · 11 yrs owned · no HVAC permit 9/10
- 734 Braemere Dr Built 1999 · HVAC replaced 2009 7/10
-
Build the exact audience
Stack 20+ filters with and/or logic and save it as a living audience. It keeps filling as new homes match your rules.
Audience rules All of these ▾- Year built ≤ 2005
- and Owner-occupied · 8+ years in home
- and No HVAC permit on record
- and Est. value $300k–$900k
2,847 homeowners match Save audience -
Reach them your way
Launch direct-mail campaigns from the platform (early access), or push your audience to the tools you already run. CSV export works everywhere.
Per-piece price shownDirect mail · 6×9 postcard
"Your neighbors on Shannon Ln just upgraded…"
Or push to
- Mailchimp
- SimpleTexting
- Housecall Pro
- Jobber
- SmartMoving
- CSV export
-
Own what you build
Automations watch your saved audiences and import new matches. Approve each batch, or set a monthly credit cap and let it run. Everything you export stays yours.
23 new matches this week ActiveAudience: "Aging HVAC · owner-occupied"
Review & approve Auto-importMonthly credit cap 64 / 100 used
Product interface shown with example data.
- properties tracked nationwide
- 130M+
- states · 3,100+ counties
- 50
- signals monitored per property
- 200+
- monitoring for updates & new properties
- Daily
The data
Know the house before you knock.
A name on a mailing list tells you nothing. A record here shows the roof was permitted in 2019 but the furnace never was, and that the owners have been there twelve years with equity to spend.
Ownership & tenure
- Owner name & occupancy
- Years in the home
- Last sale date & price
- Individual vs. investor owner
Property & value
- Year built, beds/baths, sq ft, lot
- Estimated market value
- Equity percentage
- Tax-assessed value
Permit history
- HVAC & heat pump
- Roof, solar & battery
- Water heater, pool, ADU, EV charger
- Permit counts & job values
Market & occupancy
- Listing status & days on market
- Newly listed / pending flags
- Vacancy detection
- ZIP, city & county facets
Where it comes from: county assessor, deed, tax, and permit filings from thousands of county and municipal offices, sourced through leading national data providers and cross-checked against our own listing, vacancy, and scoring signals. Contact data is skip-traced when you unlock a record, then verified and screened against Do-Not-Call registries.
Recorded vs. modeled: sale dates, permit history, and tax assessments come straight from public filings. Estimated value, equity, and household income are modeled, and marked "Est." or "~" in the platform so you always know which is which.
Homeowner record
1032 State Blvd, Franklin, TN
- Year built
- 2005
- Years owned
- 12
- Est. value
- $684,000
- Equity
- ~61%
- HVAC permit
- None on record
- Roof permit
- 2019 · $14,200
- Listing status
- Off market
- Owner phone
- Verified · DNC-screened
1 credit unlocks the full record, owner contact included. Credits run $0.25–$0.50 and never expire.
Example record. Fields vary by county coverage.
The platform
Everything between raw data and a booked job.
One subscription, organized the way you actually work. The labels below show what's shipped, what's in beta, and what's still on the roadmap.
Audiences
Cut the list down to the ones worth your money
Stack 20+ property, ownership, and permit filters with and/or logic. Save audiences; they keep filling as new homes match.
Campaign Builder
Early accessGet postcards and letters out the door
Send postcards, letters, even handwritten cards to any audience, fulfilled through our print partners. Per-piece pricing is shown before you commit.
Automations
BetaPut your pipeline on autopilot
When a new homeowner matches a saved audience, review them with one click, or auto-import within a monthly credit cap you set.
Integrations & exports
BetaWork in the tools you already run
Push audiences to Housecall Pro, Jobber, SmartMoving, Mailchimp, or SimpleTexting, or export clean CSV into any CRM or dialer.
Performance analytics
RoadmapConnect campaigns back to revenue
Campaign-to-job reporting is on the roadmap and not in the product yet.
Built for your trade
Different trades read a house differently. So do we.
Proven Moving & storage
Where we started. Listing status, pending flags, and vacancy detection surface households about to move, backed by eight years of USA Home Listings campaigns. Push straight to SmartMoving.
- Listing & pending signals
- Vacancy detection
- SmartMoving push
Strong signals HVAC
Homes built before 2005 with no HVAC permit on record are carrying original equipment. Combine home age, permit gaps, tenure, and value to find replacement-ready households before the first 95° week.
- HVAC & heat-pump permits
- Home age + value targeting
- Housecall Pro / Jobber push
Early access Plumbing · Roofing · Solar · Electrical & more
The same property and permit data works across the trades, from roof and water-heater permits to solar, battery, and EV installs. Pick your trade at signup; scoring depth here is still expanding.
- Roof / water-heater permits
- Solar, battery & EV signals
- 11 trades at signup
How we compare
A bad lead costs you three hours and a tank of gas.
We don't sell leads at all. Here's what actually changes hands in each model.
| MyHomeStory Pro | Shared-lead platforms | Purchased mailing lists | |
|---|---|---|---|
| What you get | A scored view of every home in your territory | One homeowner’s request, resold to 3–5 shops | 10,000 addresses, no ranking, already stale |
| When you reach them | Before they start shopping | After they’ve requested quotes from everyone | Whenever the mail drops, blind to timing |
| Who else has the record | Your exports are never resold to competitors | Everyone who paid for the same lead | Anyone who bought the same list |
| Context per household | Age, tenure, value, equity, permits, listing status | Name, number, job type | Name and address |
| Pricing | $399/mo + $0.25–$0.50 per record you choose to export | Per-lead, dynamic, spikes in season | Per-thousand, quality unverifiable |
| Contract | Month-to-month, cancel anytime. Median customer stays 3+ years. | Often annual with early-termination fees | One-off purchase, no recourse |
| What compounds | Your list, audiences & campaign history. You keep it all. | Nothing. Stop paying and it stops. | Nothing. The list decays from day one. |
Swipe to compare →
Map your territory free → No account needed.
Our track record
Eight years of reaching homeowners at the right moment.
MyHomeStory Pro is built by the team behind USA Home Listings, which has powered homeowner outreach for moving companies since 2018. The same data engine and operators now serve every trade.
Founding partners · HVAC & plumbing
We're building our first non-mover case studies. Founding partners get hands-on campaign help from our team, in exchange for a warts-and-all results story.
- median customer tenure
- 3.4 yrs
- of moving companies served
- Thousands
- companies active today
- 500+
- added monthly revenue attributed to the platform*
- $20K–$1M+
*Added revenue customers attribute to USA Home Listings; self-reported, individual results vary.
“We went from $1 million to $10 million in just 4 years using USA Home Listings. It remains our #1 lead source to this day.”
“We are the first people to get into doors and these are the highest dollar moves. We are now servicing higher-end homes every single day.”
“This has continued to be one of our top performing lead sources, month after month, year after year.”
“The mailer campaign they designed is nothing short of phenomenal, delivering outstanding results.”
Pricing
One flat platform price. Credits only for the homeowners you actually want.
Browse and filter your whole territory freely. A credit is only spent when you unlock a homeowner's full record. No per-lead pricing, no annual contract.
Platform subscription
$399/month
Month-to-month · cancel anytime
- Every residential property in your service area, scored for your trade
- Data Explorer + audience builder with 20+ property & permit filters
- Direct-mail campaign builder (early access) & vendor marketplace
- Automations: auto-import new matching homeowners (beta)
- CRM & marketing pushes: Housecall Pro, Jobber, SmartMoving, Mailchimp, SimpleTexting (beta)
- Unlimited CSV exports of records you’ve unlocked, yours to keep
- Onboarding with a real human who sets up your first audience with you
★ Launch offer: 100 homeowner records free with your subscription.
Credits · 1 credit = 1 homeowner record
Tap a tier to see the campaign math update.
Prefer no monthly credits? Pay-as-you-go packs run $0.50 per record (100 / 500 / 1,000 at $50 / $250 / $500).
The math on a real campaign
Mailing your top 500 homeowners costs $150 in data on the 500-credit plan. Print & postage are quoted per piece before you commit. Unused credits roll over and never expire.
Data stewardship
DNC-screened contacts
Phone numbers are checked against Do-Not-Call registries at enrichment, and we surface non-DNC numbers first. Litigator-flagged numbers are marked.
Licensed, not scraped from you
Property records come from public county, deed, tax, and permit sources under a clear data license. Your customer lists never feed anyone else’s account.
Not a consumer report
Our data is for marketing your services. It may not be used for credit, employment, insurance, or tenancy decisions (no FCRA use).
You stay in control
Month-to-month terms, exports you keep, and a real human on support.
Full terms in our Data License Agreement and Terms of Service.
Common questions
FAQs
How is this different from Angi or HomeAdvisor?
They sell the same homeowner request to several contractors at once, and you race to call first. We don’t sell leads at all. You get a scored, ranked view of every home in your territory and the tools to reach the right ones before they start collecting bids. The record you export is never resold to a competitor.
What exactly do I get for $399 a month?
Everything in the pricing list above: your scored territory view, the audience builder, campaign tools, automations, CRM pushes, and CSV export. Credits for unlocking homeowner records are separate, from $0.25 each. You only spend them on households you choose.
What happens right after I subscribe?
You pick your trade, set your dispatch point and service radius, and the platform builds your territory view. Our onboarding team helps you set up your first scored audience. Most customers export their first homeowner list the same week they sign up.
How is the score calculated?
Each home gets a 1–10 score for your trade built from property records and market signals: home age, years owned, estimated value and equity, permit history, and listing activity. You can see the underlying fields on every record.
Is my territory exclusive?
We don’t sell exclusivity contracts. Your market view is shaped by your trade, geography, and ideal customer, and we never resell your exported records or audiences to anyone. If you want to talk through a competitive market, bring it to your demo.
Do you write and send the postcards, or do I?
Either. The campaign builder routes your audience to vetted print-and-mail partners with per-piece pricing shown before you commit (early access). If you’d rather have it done for you, the team that ran eight years of USA Home Listings mail campaigns can handle design and execution. Mention it in your demo.
What if you don’t integrate with my CRM?
Today we push audiences to Housecall Pro, Jobber, SmartMoving, Mailchimp, and SimpleTexting (all in beta), and every audience exports as clean CSV that imports into any CRM or dialer. Your data is never locked in.
What happens when I run out of credits?
Buy more anytime from your dashboard, either subscription tiers from $0.25/record or pay-as-you-go packs at $0.50/record. Unused credits roll over and never expire while you’re a customer. Nothing pauses.
Am I locked into a contract?
No. Month-to-month, cancel anytime, no early-termination fee. Everything you’ve exported stays yours after you leave.
How much data is actually behind this?
We track more than 130 million properties across all 50 states and 3,100+ counties, monitored daily across 200+ signals. Depth varies by county, and you can see your own territory before spending a credit.
Which trades does this work for today?
Moving & storage is our most proven vertical (eight years of history). HVAC has strong signals through permit and home-age data. Plumbing, roofing, solar, electrical, and other trades are in early access. The same data works, and scoring depth is expanding.
Your territory is already full of your next customers. See who they are.
Map your territory in 60 seconds, free, no account needed. Your first 100 homeowner records are on us.
Prefer to talk it through? +1 (888) 899-7317